Very Lazy back on TV
Very Lazy, the range of chopped and pureed garlic, chilli and ginger is bursting back on TV this month with the second phase of its £1.5m brand re-launch.The campaign sees the return of “the world’s fastest human chopper, Lazlo Vaslavsky” in a newly edited 30” version of the advert, supported by two 10” cut-downs, “I will not chop the garlic” and “Faster than squirrel”.
Grahame Wright, Marketing Director said: “This second phase will build on the success of the initial advertising campaign in January, which saw Very Lazy brand awareness double among our target ABC1 adults and year-on-year sales increase by 30%”. To view all Lazlo adverts visit www.verylazy.com


